The two most effective online marketing strategies are search engine optimization (SEO) and social media. When done correctly, both these alone can improve your revenues. However, a combination of these two strategies can accelerate your growth substantially.
What is SEO?
Search engine optimization is the process that enables your website to achieve higher rankings when users perform a web search using specific keywords. The higher your website is ranked, the more traffic it will get.
A distinct attribute of SEO is that it uses the ‘pull’ marketing strategy. Simply put, you are not reaching out to people who may or may not be interested in your offerings. Instead, you are making your product visible to internet users who are already looking for the type of products you offer. As you may have guessed, the chances of convincing such people to visit your website are pretty high. Also, the more traffic you get, the more your chances of making actual sales.
What is social media marketing?
Social media marketing, as the name suggests, is the process of marketing your product/service through social networking websites such as Twitter, Facebook, and YouTube.
Millions of people access various social networking websites every day. Social networking provides you with a rare opportunity to reach out to millions of internet users for free or at a low cost. Additionally, social media provides you with an opportunity to establish a fan base, benefit from word-of-mouth marketing, and know the opinions of your existing and potential customers.
Implementing a marketing strategy that utilizes both SEO and social media optimizes your chances of reaching out to the maximum potential customers.
Here are the 3 top reasons why you should use social media marketing to complement your SEO campaign.
1. Increase market penetration
250 million people log into Facebook every day.
Not all of these people use Google to search for products they are interested in. When you use social media marketing along with SEO, you are able to target audience who use both Google and social networking websites.
2. Expedite the familiarization process
While there are many users who like to search for the products they require themselves, there are others who go along with the opinion of their friends or other people. By combining social media marketing with your SEO campaign, you give yourself the chance to reach out to different kinds of customers.
3. Viral Marketing
Social media helps you improve your website’s ranking through viral marketing. Many internet users share a link to the related website through various social networking websites when they like something they see. If your own site has many inbound links, it will be ranked higher on search engine results.
The truth is that SEO and social media marketing are inextricably linked. You cannot get good SEO results if you ignore social media marketing. In order to maximize your online presence, return on investments, and establish a distinct competitive advantage, it is imperative that you invest well in both these marketing tools.
